Ellen Mackenzie – Dishing Up Digital School

Ultimate Course For New Social Media Managers Who Refuse To Settle For Less And Are Ready To Be Their Own Boss.

Tell me, is this you?

Do you dream of a job that gives you more freedom, flexibility and money but with less hours?
Tired of commutes, dark offices, and crossing your fingers as you put through your one annual leave request?
You’re a creative soul who feels underappreciated and underpaid in your current job?
You crave financial flexibility and want to build wealth but the 9-5 salary isn’t matching your goals?
Want to go out on your own but self-employment sounds scary and you don’t know where to start?
You’re sick of cringy “get rich quick” Facebook ads and free webinars with no substance and want to be coached by a genuine fun gal?

What You Get Inside Dishing Up Digital School

Module One & Two
Your success starts with the right foundations and that’s what these lessons are all about. We discuss what your role is as a social media manager, the customer journey on social plus dive deep into your mindset, limiting beliefs and confidence-building exercises.

Module Three
Packaging and pricing your services is one of the biggest challenges new social media managers face which is exactly why we spend an entire module and 6 video lessons discussing this! We’ll cover finding your niche, understanding sales psychology, how to use value-based pricing and my exact packages and prices when I got started vs what I offer now.

Module Four
Now that we’ve got our packages, it’s time to sell them! In this module, we dive into how to sell your services, where to find clients and what type of clients you should target in your early days of business. You’ll get exclusive insights into my real client pitches, copy-paste examples and example discovery calls. Even if you don’t have experience, what you’ll learn in these lessons will book you your first client.

Module Five
This is the biggest module of the course with 10 video lessons total all about content creation. Everything from writing captions and creating the perfect layout through to how to create reels and stories for clients (or in collaboration with them). What makes this course truly unique compared to other Instagram marketing programs is these techniques are all taught in the context of working with clients and managing other businesses’ social channels.

Module Six
It’s time to take a peek into my systems and strategies for managing multiple clients and keeping things running smoothly. These lessons cover how I use Trello and Google Drive to organise client content, how I schedule posts for clients and how to keep track of analytics and reporting. In this module you will also get an onboarding walkthrough and examples of creating a formal strategy document for a client.

Module Seven
Now that you have your clients and you’ve started making content for them, you’ll face a new set of challenges. This module dives into client communication and relationships highlighting things like how to engage on behalf of clients, what to do with clients that pressure for growth, setting boundaries against “scope creep” and what to do with those “ghost” clients.

Module Eight
Contracts, invoices and accounting aren’t the most thrilling topics, but they’re SO important when you’re setting up your own business. In these lessons, I’ll share easy strategies for how to manage these things solo with templates, software and examples from my journey.

Module Nine
This course isn’t just teaching you how to start your social media business – you’re also going to learn how to scale it! In these lessons get the inside scoop on what my $10k months look like, how to increase your prices, outsourcing and more.

Module Ten
In this bonus module we’re going to explore how you can add coaching and teaching packages to your services. This is a great way to diversify your packages and I’ll give you the exact steps to starting this up successfully, plus templates and example coaching structures.

Bonus Guest Experts
It’s time to introduce you to your guest speakers for 2022!

Kayley Hamilton on how to get PR and media exposure for your biz
Certified conversion copywriter Prerna from Content Bistro
Alastair Maasch on how to set up your business finances and getting started with investing
Arneen on all things self-love and mindset as a business owner
And finally Aksh from Social Media Sprinkle to get you started with Facebook ads

Author: stephan

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