It’s fair to say marketers understand that social media and content marketing are bedrock pillars for gaining the attention of customers or clients. While the written word is the backbone of content marketing it’s now also widely accepted that online video is the next phase of growth within marketers’ sights.
With that in mind, you’d think brands would have cracked the secret to success with online video on platforms like YouTube given it’s been around since 2005.
However, if you look at the finance industry in particular it’s commonplace to see their YouTube channels as forgotten dumping grounds of videos being viewed by very few people. It’s disheartening to see the lack of YouTube growth.